by Hanna Pumfrey

Starting Time October 12, 2020

English
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About
Abstract

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

Description

Learn to use digital marketing to grow your career or business

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Featured in the UK government’s The Skills Toolkit collection.

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

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