by Sorin Adam Matei

Starting Time July 27, 2020

English
You have to be signed in to use this feature. Please register first.
You have to be signed in to use this feature. Please register first.

Course Evaluation

Please sign in to evaluate the course. Don't have an account yet?
Sign up here!
About
Abstract

Explore different social listening tools and discover advanced social media analytics.

Description

Learn how you can use social listening tools

On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.

You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have access to Excel spreadsheets, ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology. You will also need to download and use the free NodeXL Basic program to extract data from Excel sheets.

Rating

Unfortunately there are no evaluations for this course (or any previous iteration) yet. :(